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en
the context
Diool : our market
Better understand the market dynamics and needs, to better innovate
The context
The market reality
With its 28 million inhabitants, Cameroon's economy is characterized by a significant presence of merchants and small businesses, most often belonging to large distribution networks that operate across the country or even a region of Africa.
We know the dynamics and challenges of the market: 90% of companies today manage all of their transactions by check or cash. In a context of dematerialization of payments, a growing adoption of smartphone, and communication that takes place in real time, Diool wishes to innovate and bring its stone to the fore with a view to increasing innovation and progress.
Innovating means changing habits and challenging the processes in place, for the sake
of optimizing payment methods and transaction management.
End-result: saving time and money.
INNOVATION
Fintechs in Africa
In the French-speaking African region, there are now more than 150 financial technology (fintech) companies that address issues in terms of digital financial services (PSN).
(source, Briter Bridges Francophone Report Release).
Diool is one of them.
(source, Briter Bridges Francophone Report Release).
Diool is one of them.
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